Regan Smith Starts Team Enzyte Tenure At Nashville

20-year-old’s schedule filled with Holigan Racing start

DALLAS, Tex. – Regan Smith’s inauguration as driver of Holigan Racing’s #50 Enzyte Chevrolet in the NASCAR Busch Series will be the most-documented start of any driver with any team the circuit has ever seen.

The Enzyte team is the subject of the country’s most-watched motorsports reality television series. The Reality Of Speed is a weekly taped documentation of Holigan Racing’s Busch team, as well as its AMA motocross team. Since its premier Jan. 3, a new episode has run every Saturday at 10:30 a.m. Eastern and 9:30 a.m. Central times on Spike TV.

The show follows Holigan Racing and its NASCAR Busch Series and Holigan Walters Racing AMA motocross team throughout the 2004 season, following the lives of drivers, riders and members of both teams as they prepare to compete on the grueling circuits. The day-to-day efforts behind both teams are featured, the first time such an attempt has been made in motorsports. Holigan Racing’s Team Enzyte is running 16 NASCAR Busch Series races this year, while the motocross team is running the full 16-event AMA Supercross schedule and the full 12-event AMA Outdoor Nationals schedule.

“It’s a busy place but it’s pretty obvious they take their racing very seriously,” Smith said of his initial impressions of the teams. “The cameras are invisible after a while, and you don’t even realize they are there. From what I have seen, that makes the show even more realistic. You really do see what is going on, the good and the bad.”

Smith, 20, will run his first race for Holigan and Team Enzyte Saturday at the 1.33-mile Nashville (Tenn.) Superspeedway. Since Holigan named him the team’s Busch Series driver at the end of May, he has been busy – media responsibilities at Kentucky Speedway last week and traveling to Holigan Racing in Dallas from his home in North Carolina.

“That’s fine with me. I like being busy and I want to do anything I can to help Holigan Racing and Enzyte,” Smith said.

After two days in Nashville, he heads directly to Kentucky Speedway where next week he will be part of an employee day at Berkeley Nutracueticals on Tuesday, handle media responsibilities Wednesday and Thursday, then get on the track Friday.

“I’m ready to race. That’s for sure,” Smith said. “I enjoy all of the other stuff but driving the race car is what I am here for. It’s all I have ever wanted to do since I was a little kid.

“I’m excited to get to Nashville and excited to get to Kentucky. Working with (crew chief) Todd Myers and the guys on this Enzyte team has been great so far. We’re communicating well, and this is the best equipment I’ve had a chance to drive on a regular basis,” he added.

Team Enzyte will run 11 of the final 20 NASCAR Busch Series race in preparation for a full-season assault in 2005. Those races will primarily be on the one-to-two mile speedways.

“That’s where the bulk of the Busch races are run, so that’s where we are putting a great deal of emphasis the second half of this season,” Holigan said. “The reason for the television series was to ensure our team sponsors positive exposure every week. Being a startup operation means we are going to have some bad times. The television series guarantees our sponsors a win each week, no matter what happens on the track. This allows us the luxury of time to assemble the right people and equipment and get them working together as one in preparation for the full-season schedule in 2005 and beyond.”

Enzyte has been the primary beneficiary of the team’s work on the track, as well as being featured weekly on the national television show. Associate sponsors have come onboard as well, some on a full-time basis and others for a few weeks at a time. The incredibly unique marketing arrangement allows a corporation to utilize its television advertising budget to garner sports marketing benefits, or use its sports marketing budget to pick up television time.

“When you are a brand-new race team you have to think outside the box. I sponsored a Winston Cup team in the past, and I know nobody wants to roll the dice on a brand-new team unless you can give them something completely different,” Holigan said. “The Reality Of Speed – a national television series with a new episode every week and a solid base audience – is that something.”

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