Smith's Brickyard 400 Paint Scheme to
Promote Cause of Protecting U.S. Food Supply
DENVER, Colo. (July 20, 2010) – Regan Smith’s Furniture Row Racing Chevrolet will pay tribute to the American farmer and rancher in Sunday’s Brickyard 400 Sprint Cup race at Indianapolis Motor Speedway. The paint scheme and program will promote the importance of U.S. agriculture, which employs directly and indirectly more than 22 million people in the American workforce.
Known as the No. 78 Farm American Chevrolet, the multicolored car of green, yellow, blue and white will depict farm life on the hood along with the program theme on the rear quarter panel of 'Cultivating the Future'.
Barney Visser, team owner and chief executive officer of Furniture Row Companies, compares what has happened in the furniture industry to the threats facing the American farmer and rancher.
“The number of job losses in the American furniture industry due to unfair competitive practices by international governments has been devastating,” stated Visser. “To see the same trends occurring in our food supply, leaving us subjected to possible interruptions and unequal standards is something we see as worth fighting for.
“I don’t want America to fall asleep on this issue – this is where America needs to come together. I believe in the free market system, but we’re not free when we ask our farmers and ranchers to compete against foreign governments and potentially harmful standards that put us and our families at risk.”
The United Soybean Board (USB) is the only other sponsor to jump into a partnership with the Farm American car at this time. Furniture Row Racing is hoping other suppliers and industry organizations will help share in the support for this team. Until then, Furniture Row Companies will be underwriting a majority of the Farm American sponsorship at Indianapolis and also at two additional Sprint Cup races – Aug. 21 at Bristol (Tenn.) Motor Speedway and Oct. 10 at Auto Club Speedway in Fontana, Calif.
"The United Soybean Board and soybean checkoff applaud Furniture Row Racing's efforts to help protect farmers, ranchers and our food supply," said USB Director Keith Dunn, a soybean farmer from Yale, Va. "By partnering with the Farm American car at the Indianapolis Motor Speedway -- the heart of the soybean belt -- we can inform racing fans of the major role U.S. soy and other U.S. agricultural products play in helping provide our nation's families with a safe, sustainable and reliable supply of food."
Joe Garone, general manager of Furniture Row Racing, is equally passionate about the Farm American program.
“Who better than NASCAR and its legion of fans to advocate for the American farmer and rancher,” said Garone. “With so many teams based in North Carolina, we’ve seen a domestic furniture industry crumble right underneath us – so we understand the urgency of protecting a valuable industry while we still can.”
For Smith, driving the Farm American car is both a personal and professional honor.
"Since my mother and father both grew up on a farm (in upstate New York), it's going to be an honor to drive a car that showcases the farm community and the worldwide contributions the American farmer makes," stated Smith, the 2008 Sprint Cup Rookie of the Year. "The American farmer/rancher and Indianapolis Motor Speedway are two icons and I can't wait to drive the Farm American Chevrolet in the Brickyard 400. With the farm community behind Furniture Row Racing, our fan base should grow even more."