Furniture Row Racing to Showcase Farm American Initiative At Upcoming NASCAR Races in Michigan, Atlanta, Kansas

DENVER, Colo. (Aug. 4, 2011) -- In a continuing effort to support the American family farmer and rancher, Furniture Row Racing announced that its No. 78 Sprint Cup Chevrolet, driven by Regan Smith, will display the Farm American initiative as a major associate sponsor at three upcoming NASCAR Sprint Cup races -- Michigan International Speedway (Aug. 21), Atlanta Motor Speedway (Sept. 4) and Kansas Speedway (Oct. 9).

Furniture Row Companies and its Farm American financial partner - Agro-Culture Liquid Fertilizers - are teaming to promote the importance of having a stable and robust agriculture industry along with bridging the awareness gap between urban and rural America. 

"The national reach that NASCAR delivers is a perfect stage to have a conversation with race fans about the many contributions the American farmer and rancher make on a daily basis," said Joe Garone, general manager of Furniture Row Racing.

"We are excited to work with Agro-Culture Liquid Fertilizers as we continue to seek additional financial partners for the Farm American program. We are encouraged with the feedback from the agriculture industry, which employs directly and indirectly more than 22 million people in the American workforce."

Based in St. Johns, Mich., Agro-Culture Liquid Fertilizers is a manufacturer and marketer of premium crop nutrition. An industry leader since 1983, Agro-Culture Liquid Fertilizers joined Furniture Row Racing's Farm American program earlier in the year as a financial and communications partner.  

Members of the Furniture Row Racing team will take part in Agro-Culture Liquid Fertilizers public open house -- Wednesday, Aug. 24 in Ashley, Mich. -- to celebrate the company's new manufacturing facility. The No. 78 Farm American Chevrolet will also appear at the event.

What They're Saying About The Farm American Program

Barney Visser
Team owner Furniture Row Racing,
Chief Executive Officer Furniture Row Companies
“The number of job losses in the American furniture industry due to unfair competitive practices by international governments has been devastating. To see the same trends occurring in our food supply, leaving us subjected to possible interruptions and unequal standards is something we see as worth fighting for.

“I don’t want America to fall asleep on this issue – this is where America needs to come together. I believe in the free market system, but we’re not free when we ask our farmers and ranchers to compete against foreign governments and potentially harmful standards that put us and our families at risk.” 

Albert Bancroft
Communications and Marketing Manager
Agro-Culutre Liquid Fertilizers
"Agro-Culture Liquid Fertilizers believes in and stands behind the efforts Farm American is making to educate consumers about food production in a fun and entertaining way. As a company that provides a full line of premium products from coast-to-coast, we are enthusiastic about partnering with Furniture Row Companies for a greater cause. We look forward to kicking off the three-race Farm American program in our home state of Michigan."

Celeste Settrini
California Women for Agriculture
California Women for Agriculture is thrilled to be partnered with the Farm American initiative. By being supportive of this project we can be part of a bigger Ag picture, supporting those who support us. Farmers and Ranchers across America are eager to reach out and build relationships with our consumers. Through the Farm American project we can do that by the millions, starting and carrying conversations about American Agriculture. Now its time for others to step up and invest with those who have carried this program  to date. Thank you Furniture Row and Agro Liquid Fertilizers for Farm American! We are excited to be in the drivers seat with you!